If you run your own business, then it’s always wise to make yourself as visible to the public as possible. This all helps with brand recognition and promoting your business. One great way to do this is by using social media. Some people choose to use a company to create and manage their social media […]
Starting up a business can be an exciting but daunting experience as you try to decide where to spend your initial outlay and which marketing strategies will be most effective. Getting your companies brand known is vital and that includes the name and logo if applicable. Choosing the name of your company or brand name […]
Businesses carry out marketing to gain leads and conversion – if marketing does not ultimately deliver new customers, it is not worthwhile. All marketing activity carried out in a digital environment has the added bonus of being completely trackable, so you can report on it, see where you are getting the desired results, and see […]
Marketing is deemed to be an essential activity by most businesses, at least to some extent. Bigger businesses have bigger marketing budgets, so can carry out more marketing activities – but are they necessarily effective? Often they’re not. This is why businesses need to track their marketing spend, to make sure that it is delivering […]
Ads and SEO are both designed to achieve similar results: to drive traffic to your website, and to get you more leads for your business. So how do the two differ? They use very different methodologies, for starters. Ads are designed to be more of a hard sell, whereas SEO should build over time, helping […]